As of 2021, WhatsApp is the most popular global messenger app worldwide. WhatsApp marketing taps into the preferences of today’s always-on, digital-first consumer. Now, marketers can pull it off at scale with 1:1 messaging tools, like WhatsApp. Stand-out customer experiences still hinge on creating that sense of familiarity and personalization. The truth is, it’s not gone it’s just changing shape. In this era of accelerated digital transformation, the concept can feel like a thing of the past. But since Android is much more widely used worldwide, iMessage isn't as ubiquitous outside the US.Remember the feeling of “being a regular” somewhere? No shopping experience can compare to spending money with a company that knows who you are and what you like. In the US, where many use an iPhone, iMessage is the default messenger for a lot of people-it automatically kicks in when you text someone who also has an iPhone. Users there thus didn't have as much need for an alternative like WhatsApp-they didn't see a reason to download another app to do what they were already doing.

However, in the US, most mobile providers have offered unlimited SMS text messages as a standard feature for some time. Since all you need to use WhatsApp is an internet connection, it was a more attractive alternative to SMS. At the time it was becoming popular, phone providers in many countries charged per text message, or placed limits on how many you could send. Primarily, WhatsApp rose to ubiquitous status in many regions due to its low cost of use. There are a few reasons why WhatsApp is much more used than SMS worldwide.

What is whatsapp used for